Justin Resells is an eBay reselling educator creating content for small business owners, side hustlers, and aspiring entrepreneurs. I was brought on to manage and grow his presence across TikTok, Instagram, and Facebook through consistent short-form video content and data-driven strategy.

Edited and produced 30+ short-form videos per month across TikTok, Instagram, and Facebook

Wrote hook-driven intros, captions, and structured storytelling tailored to each platform's native format

Conducted A/B testing on video hooks, formats, and posting cadence to improve engagement and inform creative direction

Tracked weekly performance across all platforms and delivered analytics reports with insights and recommendations

36.9K total views in a single week

4.4% average engagement rate (industry average is 1–3%)

289% increase in Facebook video views week-over-week

NBC10 Philadelphia is a major NBC affiliate serving the Greater Philadelphia area. I joined the digital team and led social media strategy to build out their short-form video presence and help define how the brand showed up on platforms like TikTok and Instagram.

Produced 5+ short-form videos, graphics, and social posts weekly across TikTok and Instagram

Led scripting, editing, and publishing of platform-native vertical video content

Created original explainers and news breakdowns translating complex local stories for social audiences

Helped shape NBC10's vertical video voice from the ground up

Grew TikTok to nearly 100K followers in under a year

35% increase in audience interactions

700+ pieces of published content over two years